We developed a competitor monitoring tool to help sales & marketing teams stay on top of their industry, without having to sort through spam and irrelevant information. With a simple, easy-to-use dashboard Signal Insights users can view competitor news, industry news, website changes, social media updates, blog posts, press releases, and search rank. Daily or weekly email updates make it a great, time-saving tool for busy marketing and sales professionals.
Let’s dive into each piece of the Signal Insights dashboard.
Our competitor news feature crawls the web to find news articles about both your company and your competitors. We run the crawl several times a day to always have the newest information.
Each article is then run through our machine learning algorithm to filter out spam, real estate listings, and other information that you don’t care about. We also determine if an article is a story or a mention. A story is an article specifically about you or your competitor and a mention is an article that mentions you or a competitor, and that company isn’t the primary focus.
If a particular article really sparks your interest, clicking it will open the full article in a new window.
Sales and marketing teams usually have a few industry publications that they like to read and keep up on. We talk with them during onboarding to determine which industry news sites they read the most. We then crawl those sites multiple types per day and display the results along the side of the dashboard in date order. Similar to competitor news, clicking on a result links to the article.
This feature can save you a lot of time by pulling articles from several sources into one dashboard, eliminating the need to visit each site individually or subscribing to multiple sites.
We work with companies to determine which area of a competitor website they want to keep an eye on; such as a homepage banner or the banner of a particular product category. Our sophisticated crawler scans those areas multiple times per day to look for changes in those banners. These may include completely new images/banners or subtle changes to copy of existing banners.
In the dashboard you can quickly see how many site changes a company had, what site made the change, and the date the change happened. Clicking on the image will take you to the page that the banner lives on the competitor’s website.
Social media updates are sourced from Facebook. Signal Insights scans several times per day to check for new posts and then each post is given a score for relevancy based on several factors including engagement and reach. We then show the post with the highest score so that you can see what type of content gets the highest engagement and reach for your competitors. The bar above the social post indicates that specific post’s score in comparison to all social posts for the page.
The posts shown in the dashboard appear exactly as they would on Facebook and include all functionality; Like, Comment & Share. Clicking on a post will open that specific post in a new window.
We pull press releases and blogs directly from competitors’ websites and update results multiple times throughout the day. We also have the ability to crawl multiple sources per company, since many companies have separate pages (or even websites) for their press releases and blog posts. Like other content pieces, clicking on a result will open it in a new window.
The Search Rank features tracks Google organic position against competitors for pre-defined keywords. It is important to keep in mind that positions change often and can be impacted by many factors. You may see different results than your co worker due to location, search history and so on. The results we display represent an average position based on the time frame selected.
You may have noticed a print icon at the top of the dashboard. Clicking this will generate a simplified version of all the competitive data in your dashboard for the selected date range.
From here, users can save it as a PDF so that they can share it with others or you can print the report. Each section of the dashboard begins on its own page, which allows users to easily add specific sections to another report or by selecting specific pages when saving, they can customize their Signal Insights report.
Aside from the features that users interact with inside of the dashboard (or via email) there are a few other ways Signal Insights is different from other competitor monitoring tools.
Interested in seeing these features in action? Book a 12 minute demo of Signal Insights.